On December 5, NIO announced that flexible battery upgrades have been fully launched, allowing more NIO car owners to use their cars in a more suitable way. This kind of user thinking has been implemented from the beginning of the NIO brand to the end. NIO President Qin Lihong said: "We must build system competitiveness around the full user experience."
In Qin Lihong’s view, smart electric vehicles are a decathlon competition, and the core competitiveness is the entire experience, not a single point. The core competitiveness of vehicles has changed from quality to a reconstructed consumer service system such as Tesla. As for brands in the future, car companies build brands because cars are products that carry users’ lifestyles and identity positioning. When users When defining a brand, the user's status is very important.
NIO is also about to upgrade the underlying hardware of the car for all models on sale. It will upgrade the underlying hardware of the car for the ES8, ES6 and EC6 on sale. This matter will It will be launched in the first half of next year and announced around the Spring Festival. The legendary 8155, 5G and other equipment will be installed as much as possible. In this regard, Qin Lihong said that NIO will lose a lot of money for this. The supply chain and R&D team have been working for a long time. There will be several versions and a part of the fee will be charged.
In terms of user experience, Qin Lihong said that NIO’s battery swap stations will be expanded to 1,100 next year, which is expected to be reached in the first half of next year or before July. The reasonable straight-line distance between stations is 6 kilometers. Weilai hopes to encounter a battery swap station within 15 minutes of driving. With this commitment to improving user experience, Qin Lihong said: "Our vehicle fleet is about 156,000 vehicles, compared with about 60,000 vehicles in the same period last year, and our services still maintain a very good level."
In terms of charging experience that users care about, NIO believes that it is better than Tesla because NIO’s charging system is open and has 3,000 superchargers. The piles and 3500 destination piles are open to all users of electric vehicles. Qin Lihong believes that it is not very beneficial to long-term development to only build the electric car well without providing a good charging and swapping experience, so NIO will increase infrastructure construction such as battery swapping stations and supercharging in the third quarter. Invest.
Qin Lihong talked about Weilai's performance and said: "At the beginning of last year, my gross profit was negative. Now our gross profit is more than 20%. Our gross profit is in seven It also increased by more than 30% in the first quarter, but we immediately put the money we earned into We have invested in this matter, and then invested back into services. “We will continue to improve user services as the scale of users further expands, and we will achieve development in the capital market in the next 5-10 years through research and development. support.”
Editor in charge: Xu Yuexiang