On November 26, Changan Automobile officially announced the emergence of its first "digital employee",< /span>The first "digital employee" also means that Changan Automobile has officially begun its exploration of the "metaverse" to empower the industry.
This "digital employee" of Changan Automobile will be a virtual character endowed with independent will and emotions. TA will be different from the "virtual idols" launched by car companies in the car system in the past, and will no longer be just a character similar to a game NPC. He will become a living person in Changan Automobile's "Metaverse" world, and his personality, feelings, and hobbies will be more realistic. Maybe right now you can only meet and communicate with him or her through your mobile phone, tablet, or computer. But as immersive exploration equipment becomes increasingly mature, fans will one day be able to use the equipment to enter the virtual world and meet them across dimensions.
We might as well imagine boldly that in the virtual world, as an employee of Changan Automobile, he will appear in your cab and teach you how to operate every function in the car. . TA will appear in Changan's laboratory, taking you to visit each experimental scene and learn about the latest automotive technology. TA will appear on the circular test track and drive the latest model to take you flying on the circular track of the test track at a speed of 200 kilometers per hour. TA will appear at Changan Automobile's R&D centers around the world such as Turin, Detroit, Yokohama, Nottingham, and Chongqing, and will show you how a car is transformed from a drawing and a clay model into a living car.
As Changan Automobile's attempt to explore the modeling of the "metaverse", the first "digital employee" will open the door to this virtual world that spans virtuality and reality and lasts forever - this is Changan Automobile. Based on the "online virtual space" created by its own resources and technology, Changan's fans will participate in it with exclusive virtual images, with a strong sense of reality and immersion.
Editor: Du Yu