Lamborghini recently held a grand Brand Day celebration in Chengdu to celebrate the 60th anniversary of the brand. More than 200 Lamborghini customers and brand fans gathered together to celebrate the milestone moment; as part of the 60th anniversary celebration, the four-day 2023 Lamborghini China Parade ended successfully in western Sichuan, with nearly 40 Lamborghini super sports cars and super SUVs. A fleet of vehicles participated.
Mr. Konstantin Sychev, Executive General Manager of Automobili Lamborghini in Mainland China, Hong Kong and Macau, said: "At this special moment, we are very honored to celebrate with so many loyal Lamborghini customers and brand enthusiasts. The pursuit of driving pleasure and ultimate performance It is the core value of the Lamborghini brand and a classic heritage. On the basis of its glorious achievements, Lamborghini will continue to bring ultra-luxury models and exclusive experiences to Chinese customers.”
Lamborghini China Cruise: The perfect combination of driving pleasure and exploring nature
As the brand's iconic annual feast, the Lamborghini China Parade has been held for 9 consecutive years since 2015. The 2023 Lamborghini China Parade has the theme of "Journey to the Journey". It consists of a fleet of nearly 40 Lamborghini super sports cars and super SUVs, galloping more than 800 kilometers in the magnificent mountains and rivers.
The motorcade set out in Jiuzhaigou Valley in western Sichuan and traveled along the beautiful rivers through the mountains. Accompanied by the unique Tibetan and Qiang villages along the way, it explored the ancient Shu civilization at the Guanghan Sanxingdui Museum with its rich historical inheritance, and finally arrived at The destination - Chengdu, the land of abundance where modernity and tradition blend.
When you reach the winding mountain road leading to Shenxian Pond, the famous 28 turns winding up from Jiuzhaigou Valley, presenting a spectacular view of passing through clouds and mist. Lamborghini super sports cars and super SUVs showed excellent agility, precision and smoothness during continuous turns, allowing guests to enjoy the ultimate driving pleasure.
Lamborghini Brand Day: Celebrating the 60th anniversary of the Lamborghini brand
On September 21, Lamborghini Brand Day and 60th Anniversary Celebration was held grandly at Chengdu Huaizhou Airport. Classic models including Miura, Diablo and Jalpa and many current models were unveiled at the event.
Before the celebration dinner, a parade of 60 Lamborghini models passed through Chengdu through different urban landscape routes, visited famous city landmarks, and then drove all the way to Huaizhou Airport.
The history wall at the celebration site displayed important milestones in Lamborghini's history, including the birth of classic models and the Lamborghini brand's journey of "driving human progress" since its inception. It also demonstrated the brand's commitment to breaking boundaries, challenging the status quo, An extraordinary idea to create infinite new worlds. Outside the venue, carefully arranged LamborghiniThe array of Nike cars forms a pattern of the number "60" to pay tribute to the brand's 60th anniversary.
A delicate and bold art installation created by the famous artist Cao Yuxi was also on display at the event. Its hexagonal design features were inspired by Lamborghini’s classic hexagonal elements, symbolizing the brand’s innovation and breakthrough over the past 60 years. , and also embodies the extreme dimensions that Lamborghini continues to challenge: speed, lightweight, aerodynamics, design, handling and hybrid architecture. In addition, more art works from artists from all over the world are also on display.
Editor in charge: Han Rui [Original Content Center]